Service · LLM-optimised websites
When a customer asks ChatGPT, Google or Copilot "who does this in New Zealand", the answer comes from websites the model can read and trust. I build sites, and rework existing ones, so yours is the one it cites.
For twenty years a website's job was to rank on a results page and earn a click. That still matters, but a growing share of New Zealanders now ask a question and read an answer instead: Google's AI Overviews at the top of the page, ChatGPT, Microsoft Copilot in Windows and Edge, Perplexity. The answer names two or three businesses, and the rest do not exist.
I have watched this happen to my own site. Over 2026, Google impressions for the queries I rank for fell by about half while my positions went up, because the Overview answered the question and fewer people clicked anything. The enquiries that did arrive were better, because they had already read the answer and wanted the person behind it.
The job of a website now is to be the source those answers are built from. That is what LLM optimisation, sometimes called generative engine optimisation or GEO, actually means, and most of it is unglamorous: say clearly what you do, for whom, where, and at what price, in a structure a machine can lift and attribute.
Every page opens with the direct answer to the question it exists for, in two or three plain sentences, before the detail. Models quote the first clear answer they find; so do people.
Business name, what you do, where you are and who you serve, stated the same way on every page, in the schema and on Google Business Profile. Ambiguity is the main reason a model leaves a business out.
Organisation, LocalBusiness, Service, FAQ, Article and Person markup that says exactly what the visible copy says. Schema that contradicts the page is worse than none.
The questions customers actually ask, answered in full on the page rather than teased. Cost, timing, location, process, what happens if it goes wrong.
Crawlers for AI systems are impatient and often do not run JavaScript. Content is in the HTML, pages load in under two seconds on a phone, and nothing important is hidden behind a script.
ChatGPT and Copilot lean on Bing's index, which many NZ sites have never been submitted to. Bing Webmaster Tools, IndexNow pings on every change and a clean sitemap are part of the build.
Google reviews, named case studies with numbers, and consistent mentions across LinkedIn, directories and your profile. Models weigh corroboration from more than one source.
A visitor who arrives from an AI answer is ready to act. A booking flow and an AI assistant that answers from your own content, both of which run on this site, are included.
I run this site as a test bed, with Search Console and Bing Webmaster data on every change. Some of what is sold as AI search optimisation does nothing measurable.
If your current site is fast, editable and you like how it looks, I rework it in place: copy, structure, schema, speed fixes, Bing and sitemap hygiene, and a booking or chat layer if you want one. That is usually the lower end of the range and two weeks of work.
If the site is slow, dated, on a platform you fight with, or hides its content behind scripts, a rebuild is the honest answer. I build in plain HTML and CSS on fast hosting, with no page builder in the way, and hand you something you can edit without me. This site is built the same way, and you can read the full guide to how it was done.
Either way, the first step is a free 30-minute call and a short audit of where you currently show up in ChatGPT, Google and Copilot for the questions your customers ask. You get the audit whether or not you go ahead.
All prices exclude GST. See the pricing page for how the fixed price works.
A website written and structured so that AI systems such as ChatGPT, Google AI Overviews, Microsoft Copilot and Perplexity can read it, understand exactly what the business does and where, and cite it when someone asks a relevant question. It still ranks on Google in the normal way; the difference is that the answer to each likely question is on the page in a form a model can lift and attribute.
Increasingly, and it is taking traffic from ordinary search results at the same time. On my own site, Google AI Overviews now answer many of the queries that used to produce a click, so impressions fell while the enquiries that did arrive were better qualified. Being the source those answers cite is the game now.
Usually, yes. If the site is on WordPress, Shopify, Squarespace, Webflow or plain HTML, the structure, copy and schema can be reworked in place. A rebuild only makes sense when the site is also slow, dated or hard to edit.
Not in my testing. I added llms.txt and extra FAQ schema to this site and measured no change in how AI systems cited it. What moved the needle was answer-first copy, consistent naming of the business and its location, real reviews, fast pages and being indexed by Bing, which ChatGPT and Copilot rely on.
A new site runs NZ$1,000 to $6,000 fixed price and takes two to four weeks. A retrofit of an existing site is usually at the lower end. Discovery is free and the price is agreed before work starts.
Book a free call and I will check where your business appears in ChatGPT, Google AI Overviews and Copilot for the questions your customers ask, and tell you what it would take to change that.
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